Thursday, September 13, 2012

Does a lawyer need to be a manager also?


As soon as I hear the word ‘Lawyer’ an image of a gentleman in black coat with his briefcase or files in hand comes to my mind. In earlier days, when there was no trend of law firms, lawyers used to practice on their own. They were the experts in some areas of law and used to advise their clients on legal issues, represent them in courts and update themselves about the changes in the law like a doctor updates himself about the new medicines and medical researches. The United States established the model of law firms in the sense of a business entity consisting of more than one lawyer. The first law firm with two or more lawyers had come into view just before the American Civil War and this practice had given birth to a manager inside a lawyer.

Lawyer always have a vital role to play in every management be it a law firm or corporation or any other organization. Leading fortune 500 companies have lawyers in their management teams who give their inputs in laying down the strategies. They advise company’s board of directors on their responsibilities in an effort to keep the best interests of the company and shareholders at the forefront. On the other hand, when it comes to law firms, managing partners play an important role in the management. They are leading the business of law firms where hundreds of people are working. They set the example for other leaders at different levels within the firm and always keep an eye on the functioning of all the departments.


Management is required in every business and law firms being business entities are not the exceptions. Unlike lawyer, a manager’s role in a law firm is more defined and focused. When a lawyer is in the management team he does multi tasking and performs roles of a lawyer as well as of a manager whereas an office manager does not have to do the work which a lawyer is supposed to do. Irrespective of the firm size, managers have to deal with three major categories of administration i) personnel; ii) financial; and facilities. Though delegation of authority differs with the size of the firm. Usually lawyers are skeptical of non lawyers trying to tell them how to do their work and non lawyer managers often do not get that respect what a lawyer manager may receive from his colleague in the firm. This also raises a need of lawyers to become managers for the better coordination among the employees.

About Draft n Craft

Established in 2008, Draft n Craft is a cut to the chase Legal Process Outsourcing Company with strong and dedicated work force of professionals. Having established a brilliant track record, Draft n Craft has been partners of growth to many of the law firms and corporations in the UK and US. Draft n Craft’s supreme focus has always been on helping lawyers deliver the best value to their clients by working on process and technology optimization, and by devising ways to rationalize client’s operational spending. 

Thursday, September 6, 2012

Curious Case of Lawyering…

It’s a common nature of human which allows them to look for possibilities and opportunities to succeed in life. Every day people come up with new ideas and new approaches to implement in their day-to-day working and aim to accomplish their dreams. Lawyers too are not untouched with this very thought even though they may be doing quite good in their profession. Sitting back and giving a quick thought on what really made them choose the legal profession and how they want or wanted to see themselves after five or ten years, I think is a good way to start. Now a day, the legal industry is coming up with new practice areas and many other managerial levels and consulting opportunities. We can see the cases where solo practitioners are wearing the shoes of entrepreneurs and establishing their own boutique law firms and giving tough times to the established law firms. It is vital for lawyers to know ‘What’,Why’, ‘How’, they want to achieve the best, with all other crucial issues they face in their day-to-day life.

A lawyer with a briefcase can steal more than a thousand men with guns. – Mario Puzo

Why should they look for options to improve their working style?

What is in store for them if they do?

I am sure most of my lawyer friends who are reading this blog will agree that
‘WHY’ indeed needs to be addressed before any other questions. As lawyers today want to explore about their value added assets with the skills of good lawyering and have vast knowledge and experience. When every now and than a new regulation and updated technology is coming into existence. Lawyers too are eager to update themselves and walk effortlessly with the new age of lawyering. Now, with a new thinking and approach lawyers are changing their working style accordingly and using the modern age tools to perform their best. Things have changed from desktop to palmtop, basic phone to smart phones, human efforts to the use of internet and different software, local media to social media, physical office to virtual office and many more. But questions which arise here are: 

Lawyers are now looking for every possible option and using every bit of information and support to do best for better Client Satisfaction and gain their client’s trust and maintain a healthy working relation with them. Every possible change and improvement a lawyer is implementing is towards bringing a smile to the faces of his/her clients and keeping their trust alive, protect the non guilty, and uphold the country and state law.

This look good, now the next step ‘HOW’. Let me tell you a small incident:

I was astonished to see a group of kids all dressed and equipped in sport gears all set to enter in a ground and kick the football as hard as they could. I was amazed, not because it was something unusual but it was rare to see a group of children, (ten to twelve years) cheering and walking on the lane with enthusiasm. Each one was talking about performing their best and to beat their opponent by large margins. I could not resist myself and went to give them my best wishes. One of the players excitedly informed me that they are going to play against junior high school boys and they are confident that they will win this game. As they have monitored every action of their opponent closely and have done hard work to plan a right strategy to face any difficult situation. With their optimistic approach, well planned strategies and key points, I was convinced that they will win the match. I wondered how easy and important is to learn from our day to day life and how much one can learn from these small kids. My mind got blocked between two words ‘organized vs unorganized’, optimist vs pessimist, ‘performing vs result’, ‘creeping vs to face’. In today’s competitive work culture whenever we think of performance we always seek to get the best results. But sometimes forget to plan or actually work on the task flow and end up losing our hope and vision to accomplish an easy looking task. So, to bring out our best, one should proceed with the right mind set, deep and regular research and planned analytical approach. This will help to plan ‘How’ effectively.

Whether a lawyer is representing a case/hearing or providing consultancy and/or doing a marketing activity to promote his/her practice area or firm, he wants to create opportunities to serve the society and live a better life. The days are gone when lawyering was only about representing the clients, providing consultation and winning cases for them and when lawyer were working as per the word of mouth strategy to reach their prospective clients. Today with the emergence of social media tools: LinkedIn, Twitter, Face Book, Blogs/Articles, attending Events, Webinars and Seminars as a speaker etc lawyers are branding themselves and attracting clients through these platform. With the emergence of professional organisation like ABA, NYSBA, SRA, Law Society, IBA the approach and thinking of legal fraternity has changed with the continuous practical training and rigorous improvement policies. Now, everyday lawyers are coming up with a strong and more planned strategies with a clear thought which helps them to improve their working style and thus upholds betterment of our society and indirectly helps in keeping the trust of people in the state and country law.


Draft n Craft specializes in outsourcing of legal and paralegal services. We have provided more than a handful of advanced solutions to various Solo Attorneys, General Counsels, Law Firms (Small to Mid sized)  in the U.K. and the U.S.A.; we take immense pleasure in serving all business needs, from the very basic legal undertakings to the most complex and farthest orientations. Contact Us

Friday, August 24, 2012

Task based billing: A way forward

Are you a law firm looking for ways to drive out in-efficiency from your firm in order to be more competitive and profitable?

Do you as a firm find it difficult to measure the productivity of your firm?

Are you losing out on your fortune setting up the compliances and then ensuring that they have been adhered to by your employees?

If the answer to the above questions is yes then probably the time has come to look for the innovative ways in order to be the preferred choice of your clients in today’s competitive world. Though, innovation has no end and there can be umpteen numbers of things that a law firm can seriously consider to achieve the desired results. Today as always I would like to talk about outsourcing in this article.

Outsourcing in today’s time is synonymous with the curbing of local jobs in order to increase the profits of an organization.  However, the only reason why it has been so successful is because of the model that it is based on rather than just the lucrative profits that come along with it. The model that I want to highlight over here is the concept of task based billing which means that now you pay once you get the desired output from your vendor.

It is no secret that the legal industry is going through drastic changes all across the world. This is bringing in tougher times for legal professionals especially in the US and the UK. The fact that the number of sole practitioner law firms have suffered the steepest fall since the financial crisis, as the lack of bank lending continues, tells the entire story. As a result, almost every law firm today is looking for ways to increase their efficiency more than ever. Usually the increase in efficiency means the increase in the productivity with no compromise on the quality of the work. This can be done by identifying the areas in which there’s scope of improvement and removing the wastage of time at every level.
Since, it’s the people who are doing work and are the moving force for any organisation, it becomes imperative that a firm ensures that it’s getting the optimum output from its resources and this is where task-based billing can just be a ‘rabbit out of hat” kind of a thing for the struggling law practitioners.

The best part over here is you’re paying for the final work that is being done and not for the time consumed for doing that work. Even if you hire a fixed resource from your vendor, usually the efficiency of that person is decided in the contract itself which again gives you an assurance for the amount of work that will be done for you no matter what. Also requirement for the supervision is at its minimum as there’s a sense of ownership among people for whatever has been assigned to them. And last but not the least, it leads to the promotion of entrepreneurship among people who are associated with the organisation and therefore can make vital contribution to the growth of the firm.

In the end, I would say that not only law firms but companies should look at this aspect very carefully as it is the way forward in the present scenario.



Monday, August 13, 2012

If you were not an attorney...


Attorney, lawyer, solicitor, advocate, barrister or counsel - different names but same profession and similar personality traits as well. A person whose profession is to give legal advice and assistance to clients and represent them in court or in other legal matters. In different countries they are called by various names.  Clients demonstrate full trust in them and reveal all of their ins and outs to make their case stronger. An attorney's tasks as a spokesperson of clients, a representative of the legal system, and a public citizen are usually melodious. On the other hand conflicting responsibilities are also often encountered when there is a clash between lawyer's responsibility to a client and the lawyer's own sense of personal honour, including responsibility to society and the legal profession.

"If there were no bad people there would be no good lawyers" [Charles Dickens The Old Curiosity Shop]

"I'm trusting in the Lord and a good lawyer" [Oliver North]

"I don't want a lawyer to tell me what I cannot do; I hire him to tell me how to do what I want to do" [J. Pierpoint Morgan]

"A lawyer with his briefcase can steal more than a hundred men with guns" [Mario Puzo The Godfather]

Attorneys possess very unique characteristics and it’s really hard to relate them to an alternative profession.  They are very task oriented and speak their mind and are often seen as the most argumentative personalities on the planet. Very high scorers on knowledge, they value education and take pleasure in academic activities. Attorneys are resistant to authority and sceptical of others. Wanting perfection in whatever they do, they normally become overly critical and tensed (excited) even on the misplacements of commas in a document. When it comes to lifestyle they prefer environments that are stylish, entertaining, and flexible.

It is very tough to think of a society where there are no attorneys because Law is the system of rules of conduct recognized by the government of a society to correct wrongs, uphold the solidity of political and social authority, and deliver justice.  Attorneys are the ambassadors of the legal system of any country and are experts in the way their country’s rules and government operate. If there were no attorneys, I think, there would not be any law because they are the actual caretaker of a country’s law and order. A common man does not know much about the laws and in the absence of proper guidance laws might be violated. In other words every citizen need a representative not only to get him justice but in every phase of life.

After discussing this with many attorneys and even those who are not into profession I reached a conclusion that most of them could not think themselves beyond this line of work.  I know most of the readers of this post would be attorneys and would really like to see their opinion if they ever thought of this. I am sure even those who complain about the profession never wish to think beyond law as the line of work.

About Draft n Craft

Established in 2008, Draft n Craft is a cut to the chase Legal Process Outsourcing Company with strong and dedicated work force of professionals. Having established a brilliant track record, Draft n Craft has been partners of growth to many of the law firms and corporations in the UK and US. Draft n Craft’s supreme focus has always been on helping lawyers deliver the best value to their clients by working on process and technology optimization, and by devising ways to rationalize client’s operational spending. 

Thursday, August 9, 2012

Draft n Craft: The Journey So Far..


Over four years in to its existence, Draft n Craft has made its special place in this ever growing legal outsourcing industry.  Starting out in the heart of the city of Delhi with a few people, Draft n Craft has grown 10 folds since 2008.

Draft n Craft team has always tried to share its knowledge and thoughts with the whole industry.  We made our first attempt at this by hosting a seminar in London in June 2009, which was attended by some of the prestigious law firms in England & Wales.  Since then, there has been no looking back.  We have been and continue host  numerous webcasts on different areas of interest ranging from service specific subjects like legal research, document review, contract outsourcing solutions and legal transcription to industry specific sessions.

Draft n Craft has continued to add value in to the legal outsourcing industry by representing itself at various domestic and international events.

Continuously trying to do something new and innovative, Draft n Craft, ensures a customized delivery model for each of its clients to suit their requirements.  Infact in 2010, we came out with a new and unique delivery model called AptCaptive®.  A change welcomed by many who were considering outsourcing their legal and paralegal services but had their apprehensions towards it.

With advanced technology and superior team to produce quality results, the clients have been stress free in terms of the work being sent to them.  Recently, our client, an attorney from Georgia, US said, I have to tell you that the quality of the work is excellent and is coming back practically word perfect which makes my job a whole lot easier.  Keep up the great work.!!

Draft n Craft has always taken pride in each and every work that is carried out in the company.  It has encouraged each department and has always valued the hard work and efforts put in by the teams. 


About Draft n Craft

Established in 2008, Draft n Craft is a cut to the chase Legal Process Outsourcing Company with strong and dedicated work force of professionals. Having established a brilliant track record, Draft n Craft has been partners of growth to many of the law firms and corporations in the UK and US. Draft n Craft’s supreme focus has always been on helping lawyers deliver the best value to their clients by working on process and technology optimization, and by devising ways to rationalize client’s operational spending.

Monday, August 6, 2012

LPO - SOME WILL SOME WON’T: AN ATTORNEY’S DILEMMA

By the time I will post this blog I am sure the legal market will get few more post on this topic. However, being associated with a Legal Process Outsourcing (LPO) company I could not stop myself to look for the prominent aspects and benefits of this industry. Outsourcing/Offshoring legal work was not a burning topic few years back but with the emergence of quality outsourcing companies, law firms/attorneys in US and UK are approving this concept and using the experience of global talents to enrich and add value to their core jobs. Countries like: India, Philippines, Ireland, South Africa, Mauritius, China and Brazil are proving to be effective players. Among them India being the second largest democracy with new age technology charting new grounds every moment, more than 200,000 fresh law graduate passing every year and 150 + LPO companies already providing their quality services, is leading the show. Now, when big law firms and general counsels are supporting outsourcing and find it cost effective, its time for the small and medium sized law firms and solo attorneys to look for ways to grow their reach and give their best to their clients. By sending low end jobs to the outsourcing/offshoring partner they are not only able to give more time to their core jobs but this also gives them freedom to use the credentials of their partner to add value and services to their current profiles. Below are the few points on legal process outsourcing industry specific to Indian market.


What is Legal Process Outsourcing (LPO)?
LPO refers to the service industry wherein legal and paralegal support services of the client’s firm or an individual is performed by the outsourcing party. Cost, resource and speed advantage are the levers responsible for the mushrooming of this phenomenon across the world. The common law system, huge pool of English educated attorneys, time zone advantage, quality, confidentiality and security are the factors supporting the growth of legal process outsourcing industry.

Three eminent aspects of an LPO transaction:

  • The Client: From where work comes. In other words, who gives work to execute.
  • The Provider/Vendor: The organization that provides the LPO services and processes the work according to needs of the clients.
  • The Project: The task/work which needs to be executed.
The services provided by the LPO industry ranges from preparation of pleadings, drafting of contracts, litigation support, legal transaction, IPR, proof reading, research and due diligence. The growth and development of the legal outsourcing/offshoring industry in India will help bringing a change in the way legal services are delivered in the west. This will also help in improving the economies of different countries.

LPO industry is mounting because of mutual benefits of clients and service providers. The increasing prominence of the LPO industry in the world today, is owing to the benefits listed below:

  • Cost Effectiveness: Outsourcing legal work to LPOs (India, Argentina, Philippines etc) results to a cost saving of 50-70% which facilitates an organization to gain efficiency and staying profitable in the competitive world of business. Outsourcing/Offshoring legal work is very cost effective for law firms/corporate in the UK and the USA.
  • Time Zone: The time difference and the availability of 24×7 support staff encourage outsourcing of legal work even more. By outsourcing research and paralegal tasks, the in-house counsel are able to concentrate on core legal issues. As law firm attorneys or in-house counsel in the West have their dinner, their assigned work is attended to and completed in India due to the time zone advantage.
  • Language: English being the language for education and business in world is an advantage. There can never be a communication gap as lawyers are well versed in English and all courts in India and many other countries function in English.
  • Eminence: The Indians are known for their intelligence and intellect. The same may be applied to Indian legal brains. Indian legal professionals have brilliant proficiency in working with the tools and systems in the outsourcing industry. Their writing skills and legal knowledge enhancement has resulted in making them an important pillar of the outsourcing operations.
  • Confidentiality: The most important factor in outsourcing legal services is the privacy of information of attorneys. The data outsourced by an attorney to an LPO is always privileged information. This information has to be protected so as to maintain the confidentiality of the client. At all levels, confidentiality is being maintained.
  • Variety of Services: An LPO provides variety of services to its clients. Law firms and Attorneys not only cut their costs but also get various services from one service provider. Law firms/Attorneys can broaden their areas of working by relying on the back office support of an LPO.
  • Resources: By outsourcing, the foreign law firm or the corporation frees its resources to concentrate on its core competencies thus increasing the client base and court appearances vis-a–vis the competitors.
Though this list above is not mutually exhaustive but is indicative of the main triggers of the industry and I would look for more points to share in my next post.

Draft n Craft specializes in outsourcing of legal and paralegal services. We have provided more than a handful of advanced solutions to various clients in the U.K. and the U.S.A.; we take immense pleasure in serving all business needs, from the very basic legal undertakings to the most complex and farthest orientations. Contact Us

Monday, July 23, 2012

Consumerism: A Demon for old-fashioned Law Firms


“It has become expensive to practice law as cost of operating a law practice is becoming prohibitive.” “People or consumers have to learn that lawyers are not in law for the fun of it but are in it to make money.” “Clients can have all of the access for which they are willing to pay.”

The above are some examples of the comments which have been made by lawyers over the internet. Not only on the internet but you will find similar responses whenever lawyers are being asked about consumerism which is becoming incipient, slowly but gradually in legal profession as well.

The demon called consumerism has already started tormenting lawyers worldwide as it is quietly squeezing their profits and leaving them with no other option but to look for innovative ways in order to survive. The profession which was once termed as golden goose is experiencing a backward inertia which is refusing to accept this brutal reality. The rise in their expenses or an alteration in the value of money has only made things worse for them. It was actually the economic pressures which led to the industrial revolution in manufacturing industry and this time it is bound to take the legal profession by storm.

But as they say “With Challenge Comes Opportunity” and therefore the imprints of the transformation can already been seen as some of the law firms have realized it beforehand. They have by now started analyzing various models that can lead to the increase in the efficiency and productivity of their firm.

Though the process of transformation is still in progress, there are some solutions that are available for the legal fraternity at present. Outsourcing is one of them, which is not new to law firms as well. Whilst it is quite common for law firms to outsource their IT, accounts, administration departments to increase their efficiency, they are still to come to terms with legal outsourcing which is just an extension and nothing else. It’s just the division of the work carried out by the lawyers and paralegals in the legal department, analyzing the monotonous and repetitive work and then allocating it to the right vendor in order to increase the efficiency and the productivity of the firm.

And this is exactly why I think that outsourcing could be a viable option if implemented properly. I’m saying this not because of the hoopla which usually surrounds outsourcing, not because of some extraordinary facts that support this industry but just because of the principle it is based upon.  Apparently, it is based on the same principle which was adopted in the times of industrial revolution which is “work specialization”. 

Having said that, if someone needs to be on even terms with this change it has to be small law firms or sole practitioners but unfortunately they are the ones who are repulsing it. Such is the struggle that the number of sole practitioner firms fell from 4,056 in March 2010 to just 3,692 by March 2011. With ABS and other legal reform coming in, I do not see the situation getting any better from here. In the end, I just want to say that the time has come for law firms to embrace the change in order to survive. 

I hope law practitioners realize the need to transform before getting engulfed in the quick sand which is spreading in the industry.

ABS - Alternative Business Structures or Additional Business Stress



Introduction of ABS in the market has added stress and competition to the already recession affected legal industry.  After the long long wait for the ground breaking change in to the legal industry, ABS finally made it through at the beginning of this year.  Although the complete effects of ABS are yet to be seen and evaluated we cannot deny that a drastic change in the ways law firms operate on a structural and financial basis is undergoing turmoil.  Some for the better and some for the worse.  We need to accept this and make our way through this storm.

Whilst understanding the effects of ABS on law firms, we see that it undoubtedly affects the law firms dealing with high volume commoditisable private client work.  That is to say that firms dealing with areas like personal injury, conveyancing, family law, wills etc. will be most affected. 

The three key things which will immediately need attention would be price paid for a service, value added services and delivery of services.  It becomes pertinent for law firms to look in to their business planning, study the market and add value to the services they are rendering. At the same time reducing the costs is significant or solicitors can sit back to see the clients drifting away and adding this service in to their shopping basket at a supermarket.
                                                              
As the great Albert Einstein once said “In the middle of difficulty lies opportunity”, firms need to find the doors to a new path to sustain the winds of change faced by the UK legal industry.  While many firms are either running to find a suitable partner to merge with or an external investor to pump in finances in to their firms or hire a non-lawyer to manage the show, one door which seems to be less used is the door to legal outsourcing.

Legal Outsourcing has been in this market for years now with only few key players realising the benefits of it and making use of it.  Of course if we see the graph of the last twenty years, we observe the changes and bend towards outsourcing increasing but the growth has been slow in the UK as compared to the United States.  Today a considerable number of law firms are outsourcing to offshore vendors to save time and costs.  And these law firms range from solo practitioners to the big players in the industry. 
Services of high volume, tedious in nature and to a big extent repetitive in terms of a set format, as we see majorly in the case of conveyancing is an apt service to outsource in order to save time and incur big savings in costs.  Solicitors can use that extra time in hand to give value added services to their clients and concentrate more on business planning and retaining clients.

The demand of hour is to make optimum utilisation of resources in order to reduce this additional business stress. It is time to accept the changes and move on towards finding the best way to deal with it.  The decision to move from the conventional ways of practice will open new doors which will bring in a plethora of opportunities.

Wednesday, July 18, 2012

Importance of Deposition Summary

We all know that in today's cutthroat environment in order to remain competitive in market, focus is to concentrate on core specialization areas. A service like Deposition Summary requires experience in litigation and strong hold on English writing skills. Also it necessitates good understanding of the facts of the case, issues involved.

Be it a personal injury matter or a medical malpractice case, deposition is an essential tool for discovery because it brings out many hidden facts on the front and helps attorneys to reach out to the basic issues of the case. It is a stage which brings an opportunity to both parties to see the case from something more than mere typewritten papers. A properly recorded deposition will go a long way in bringing the case to the winning decision on behalf of your client.


When depositions run into 100s of pages and a case requires many witnesses to be deposed, it becomes little difficult to keep track of all of them. Instead of getting yourself involved in number of pages and preparing your notes out of that, much preferred choice would be to summarize the deposition.  Deposition Summary  is also an important tool to win your case. It’s a written synopsis of a deposition that condenses the question and answers to a succinctly written, explicable format.


Summarizing deposition in different formats can help attorneys in reaching to the desired key information of the case. Though there is no set rule or law as to the formats of  Deposition Summary  but the standard industry formats are three column, two column formats, and topical summary. Attorneys can put forward their willingness of a customized desired format of the  Deposition Summary  and the same can be produced in a couple of hours. If an attorney is willing to extract information along with the headline of particular paragraph, two columns or three columns would be the preferred choice. As in formats, page and line wise summarization along with the headline of paragraphs is done. But if an attorney is more interested to dig out information of some designated topic straightway related to the case and wishes to summarize only specific information; topical summary is what one can go for.

Realizing the importance of a service like  Deposition Summary  and the number of hours spent in summarizing the long depositions, one of the options chosen is to outsource such a service. Many law firms have gained the benefit of saving their time and remaining competitive in market. Onshore and offshore vendors do offer free sample or free trial work which may help as a deciding factor for those who are still on the edge of leaving the traditional ways of practice and adopting a new path.  It would not only help attorneys to be more focused towards their case and preparing for trial, but also it will diminish their cost to a larger extent.


Draft n Craft offers high quality and cost effective  Deposition Summary services to our clients. Deposition summaries by ‘Draft n Craft’ are known for their accuracy, reliability and comprehensiveness. We offer you an excellent, efficient and reliable team that is a less costly alternative to preparing the summaries in-house. We summarize depositions in all types of civil cases, ranging from medical malpractice, personal injury and construction to employment, insurance, and intellectual property. Our attorneys, along with expertise in litigation have a good command over English writing skills so as to produce well analyzed and well-articulated summarized deposition transcripts. Team is trained to provide the  Deposition Summary  services in various formats suiting the requirements of our clients.



Tuesday, July 3, 2012

Role of social media in the transformation of the legal industry

Social media has transformed the way people communicate and network. It has become a part of the daily routine for most of the individuals today. The number of individuals using social media is increasing by leaps and bounds and so is the case with businesses as well. However, the degree to which legal professionals have embraced social media remains unclear.  It is noticed that the industry has changed its mindset and is using these new networking tools.  A recent survey about the use of social media marketing in the legal industry by LexisNexis reveals that 81 % of the respondents have already used social media marketing while another 10.1% of respondents say they plan on utilizing social media for marketing within the next six months.

It is not only marketing which is being influenced by social media but it is used in litigation also to get hold of evidences which may be important in deciding the facts of a case. In recent past, social media evidences have been a key part in hundreds of cases. It has helped in determining the mental state of a person, evidence of place and location etc. The civil procedure rules, the litigation rules in England and Wales outline that electronic documents which can be demanded can include instant messages and material from social networking sites. 


Lawyers are using social networking platforms to strengthen their professional network, get latest industry updates and to keep a vigil on what can affect their clients’ interest. Professional networking site LinkedIn has hundreds of groups where lawyers join and network with like minded people. There are groups exclusively for in house lawyers, general counsels and other legal professionals where non lawyers are not allowed to join. Mobile applications on smartphones are also playing an important role. Lawyers find themselves more comfortable using their thumbs instead using all their fingers on keyboards.


Increasing competition always gives an edge to the consumers. With the introduction of Legal Services Act the competition is set to rise. Those who are not using social media must think about changing their mindsets and be open for networking through different channels of communication as change is the need of the hour for survival. Be it any legislative change or any major happening in the legal industry it spreads like fire in the forest and all because of the impact of social media in our day to day life. No doubt it has become an inseparable part of the marketing strategies of not only law firms but for all the businesses.