“ATTORNEYS: TAKE YOUR TIME BUT SAY ‘YES’ TO SOCIAL MEDIA”

By the time I am writing this, it’s my 90th day, 12th hour, 46th minute and 17th second of my business trip to USA. This is my first trip and I almost travelled and landed over most of the known States/Cities – Florida, Atlanta, California, Las Vegas, Houston, New York, New Jersey...

It is an exciting and a fruitful trip where I am able to meet people from across the world not only the attorneys and counsels but many businessmen, storekeepers, cab-drivers, sheriffs, and the list goes on. One thing that amazes everyone here in the USA is the overall customer service one gets. I am too excited about the fact that I got many opportunities to meet the legal industry experts with whom, beside work, I could talk and gain knowledge about the real legal industry. As my profile talks about business development and marketing – “Yes, I may be one of them who had called or sent messages to you”, I am glad all my face to face interactions gave me a sense that senior attorneys and counsels were ready to hear my part of story as well. I may not know much about legal marketing and various social media tools and activities but whatever little I know they paid attention to and I am pleased that some of them implemented it by taking time out of their busy schedules and creating their profiles on Google+, Facebook, Twitter, LinkedIn and some are giving a deep thought that how and when they should start working on this.

Why Social Media?

I know legal professionals still love the black and white features and show more trust on the paper work and word of mouth marketing but trust me social media will make it more powerful and will increase your reach from a community to society, city, state and to the whole world. We are living in a world where we have an amazing amount of information which we can gather and share at the cost of few clicks. The varied options - print, visual, and multimedia give us a chance to explore the diverse social and psychological behavior of people in most interactive and personal ways. This is an era where even computer systems are finding it difficult to make a place in our offices/homes. Everyone, now a day, talking about I-Pads, I-Phones, and Android systems. So why to question the credentials of Social Media…? No doubt it increases your reach, allows you to communicate better and is most prominent, quick and easy method to share information. So what are you waiting for?? Go for it!!

LinkedIn:

I believe by now you must have made your profile on LinkedIn, and if not you should do that. It’s a professional networking website which not only gives you a chance to network with like minded professionals but also allows you to know the latest trends in the industry/area of your interest. When it comes to the legal industry, it is one of the best and the most popular tools used by the legal professionals worldwide.

• Connect with hundred, thousands of like minded professionals, share and gain insight from their life experience, knowledge.
• Make your company’s profile there and post updates under your company’s name.
• Create a LinkedIn group where you can invite your connections and other members in the community to join. This allows you to run your small networking/informative group by sharing your blogs, webinar, podcast, post and current updates of your business.

LinkedIn reports more than 277 million acquired users in more than 200 countries & territories and is getting paced among the legal professionals too.

Facebook & Twitter:
Facebook and Twitter not only makes you aware of people prospects and views but also help you to socially know your partners, clients and competitors. You are one post away to get likes, comments, re-tweets and get noticed from millions and billions. These platforms allow you to share your content to your connects, their connects and this chain goes on. Facebook also gives an option to promote your company page amongst your prospects.

For Facebook & Facebook Page:

• Market your legal services by using blogs, real case studies, law association or government legal updates.
• You can even run a contest for your prospects/clients and get ‘LIKE’. Example: Join our contest and get free legal consultancy.
• Look for paid promotions, make groups, and engage your followers and keep interacting with them through your posts/comments.

For Twitter:

• While using Twitter use Hashtags (#). Example: #Attorney, #PersonalInjury to make your content appears to relevant readers.
• Interact and share information with people using their handles (@abc) – Be ethical and try not to be seen as a “Spammer”.
• You can create a contest monthly, quarterly on Twitter to attract followers.
• How can you forget the #FF (Follow Friday) messages? Use this to appreciate your audience for their involvement and say thank you.

Google+:

I am sure in our lives there is one moment when we don’t ask questions from GOD. We get all our answers from “GOOGLE” (Just Google it down). Now, create yours and your company’s profile and use this platform to market yourself. Like Facebook, Twitter and LinkedIn you can share your posts, write blogs, connect with others and do your own SEO (Search Engine Optimization) at your level.

• Make your Google+ profile, your Google+ company page.
• Share updates, news, blogs.
• Connect with people, join groups, and associations.

You all will be happy to know there are other such social media platforms which can schedule your 100’s of posts, updates, and tweets in advance and can launch multiple campaigns at one time, few of such websites are – Buffer, Scoop it, HootSuite, etc. Though there are multiple other tools which can be beneficial for today’s legal professionals for marketing and networking, I believe, if one gets active on the above mentioned platforms, in addition to the physical interactions, the very purpose of marketing and branding oneself and one’s organization will get fulfilled.

Summarizing a Deposition - Skills & Tools

Someone has rightly said, “Deposition is the core part of litigation”. An attorney heavily relies upon the testimony of the witnesses in order to prove the claim of the client and to demolish the claim of the opponent. The purpose of the testimony is to yield the truth. It helps in bringing out the actual veracity from the witnesses. The fate of the trial to a greater extent depends upon the depositions. Testimony is a technique to tacitly elucidate the correct version from a witness. Attorneys put across the questions to the witness so as to bring them to their desired statement in very scattered manners. This makes the deposition a lengthy affair.

As the depositions go to the root of the trial, it entails the demarcation of relevant part out of the deposition which further requires to be summarized. The correct summarization of deposition depends upon two vital factors:

1. Legal acumen
2. Ability to summarize

Each trial has its peculiar set of facts which mandate its course of trial. The testimony is expected to revolve around the issues involved in it. In absence of a legal acumen, the vital points of testimony are at risk of being missed. The selection of relevant text out of the deposition can be done only by a qualified attorney. Anyone other than an attorney / paralegal would be unable to actually understand and identify the required portion in the testimony to support the defense or otherwise. So the role of a person with legal acumen becomes vital in highlighting the selected portion. The legal acumen in summarization deposition requires the following skills:

• Ability to identify the key points involved in the testimony in hand.
• Skill to comprehend the legal issues lightly to be supported or demolished by the witness.
• Selection of the key points including the supported / non-supported version by the witness.

Summarization produces a comprehensive and organized portion of testimony. It requires the real understanding of the highlighted portions by joining them with relevant connectors or other words. Good comprehension along with grammatical and analytical skills plays a vital role in conveying the same sense but in a more concise and articulate manner.      

“Everything must have a beginning”

Profits of the firms are going down whereas expenses are increasing with every passing day. Clients are becoming more demanding and the competition is getting intense like never before.

This has been a common scenario in the UK legal industry and it’s making it tough for the law firms especially small and mid size firms. There has been uncertainty, turmoil and a lot of speculations about the best way out under current circumstances.

Whenever there are talks about increasing profits, reducing inefficiencies and creating value for the clients, outsourcing is bound to draw a lot of attention towards it. All of a sudden, you’ll see reports coming out in number talking about outsourcing, forecasting its future, talking about its pitfalls etc.

You just cannot ignore the never ending debate on the issues like ethics, confidentiality, loss of control, patriotism and so on. But amidst all this, it’s the firms or organisations that are suffering as they are unable to decide whether they should go for it wholeheartedly.

Despite of so many examples of successful outsourcing, they always remain in doubt and even though they feel that this could be a way out for them, they remain cautious about it.

If you’re one of those firms or practises that want to consider outsourcing but are not able to decide, don’t just wait, call us for a free consultation with your queries, we’ll be happy to work this out for you.

Let’s work this out!!!

LPO: Serving the Clients Needs

The practice of law is changing at an exponential pace and clients no longer accept automatic increases in billing rates and escalating costs without questioning. To retain existing clients and gain new ones, firms need to offer unique cost saving alternatives. One such alternative is to have best in quality, more routine legal work performed by fully licensed Indian lawyers charging few dollars per hour, in contrast to the hundreds of dollars typically charged by law firms for their associates and paralegals. Because the Indian lawyers are working in a time zone almost 12 hours away, USA’s “down time” is India’s “up time” and the work essentially continues around the clock. As a result, clients often get real results the next working day. The most commonly offered services have been document review, legal research and writing, legal transcription, drafting of pleadings and briefs and patent services.

Legal outsourcing allows both a law firm and a corporate in- house legal department to have their respective staffs focus on the core value work for which intimate knowledge of the client, its business, and the nuances of the legal specialty are required. Outsourcing not only better serves the needs of the client, but it also makes the practice of law more interesting. The legal process outsourcing in India has been growing at a faster pace and with higher growth rate and has been in a great progression during these many years. According to one of the latest surveys, at present, there are more than 15,000 professionals employed in various LPOs across India.

The growth rate of the LPO industry in India is quite faster in comparison to the other countries. Now, everyone at the management level is looking to invest significantly in the systems, security and process to ensure the most important aspect of running this business which is - Data Security and Confidentiality. Providing business confidentiality is the key consideration of any outsourcing firm’s security measures to build a strong and trustworthy relationship with the clients. The LPOs which had started with 4-10 professionals a year back have now grown to a large strength of 400. LPO industry is also passing through the same phase as like the BPOs which had multiplied significantly in  the recent past. The future of LPO can be visualized with the glance on the following facts:

• Jobs in the field are likely to increase to 79,000 by 2015. (Source Forrester incorporation).
• “LPO service providers in India likely to generate revenue of US dollar 960 million 2015-2016 (Source Evalueserve).”
• “A USA based technology and Market Research Company indicates the current value of legal outsourcing is $80m (£40m) [about 3% of the estimated market] (Source Forrester incorporation).”
• “A US based technology and Market Research Company indicates the current value of legal outsourcing is $60 m more than (£30 m) in India alone (Source Forrester incorporation).”

In light of Draft n Craft’s history of managing legal data for law firms and corporations, we are very sensitive to the issues of data security and client confidentiality, regardless of the actual content of that data. Draft n Craft treats client data with careful regard for the client’s confidentiality needs and concerns. The company has implemented comprehensive security measures to ensure that client data is not accessed by unauthorized personnel, and that data which is accessed is only utilized to the extent permitted by the scope of our undertaking with the client. Contact Us

Do you really know what’s hurting your practice

If you’re among the 100’s of law practices who want to outsource in order to control their legal expenses but are not able to figure-out what to outsource, here’s a tip that might be of help to you.

This is exactly where law firms need to work upon if they want to use outsourcing to the best of their advantage. Some tips that can help you identify what can be outsourced are:         

•  Differentiate between core and non-core activities.    
• Try and find out the processes which are less productive, monotonous in nature.
• Evaluate the opportunity cost of your time spent on each process.
• Evaluate the number of man hours spent on each process.
• Set the objectives that you need to achieve from outsourcing.
• Consult with vendor for any suggestions from his side.
• Select the process which you need to outsource.

I’m sure you’ll agree that any firm considering outsourcing is actually willing to accept and implement change in its procedures, service delivery or any other functional area to be able to survive in this competitive environment. 

The process of change starts from identifying what is the function that actually needs to be changed followed by the rest. No matter how well the objective or the end result of the change is being defined but unless you know what is it that you need to work upon, pitfalls are inevitable.

At last, I just want to say it’s high time that the firms start considering re-structuring or innovative ways to steer themselves out of the hardship that they are into at present.

“We can't solve problems by using the same kind of thinking we used when we created them.” Albert Einstein