How many of you try to avoid attending calls in your business hours?
I am sure answer is many of us. In this busy world we don’t have time to answer everything and when it is a call which has marketing tone, no one in planet wants to answer that and the poor phone’s receiver has to pay the cost. But, in recent past I have realized that it is not about answering the calls, it is about the opportunities which we don’t want to take. We don’t have time to think too much on one single thing. As per the human behavior sometimes we don’t want to hear anything which we believe is complicated and need some research about current trends and market to understand it properly. As a business developer of an LPO, I can say to all my lawyer friends “Not Every Call Is a Sales Call”. I know being a lawyer you have less time and plenty of responsibilities on your shoulders but if you are an active professional you should open to confront anything. Pick up the receiver, may be it will give you an idea to improve your business, a step forward what you wanted from years: ‘A good strategy and a capability aimed to improve your service, reduce costs, and manage risk’. I believe everyone will agree that lawyering need commercial acumen or in other words a commercial sense which helps legal professionals to know current business environment and to implement all new ways in their working.
What lawyers have in their mind while picking up a call that ‘I don’t want to entertain anyone who want my time and money both’. To let you know people often hesitate to call unless they particularly know their calls are welcomed by the other person. At times lawyers prefer to hear the answering machine than the direct voice. This can be better approach to see the importance of the call coming from a person, particularly true in case of prospects who haven't yet established a relationship with them. But, to my understanding, it would be good if they don’t assume things and try to go through the details, ask their doubts and look for the trust which they want from the caller. While writing this article somewhere I saw this line: “I don’t want to be a pest, but I do want to follow up with you”. May be this is the best approach for lawyers too. In spite of not answering the call or assuming that every call is a sales call it is good to hear from others and clearing your doubts. Pick up the receiver and clear your minds. No one can force you in saying YES to anything...
Legal fraternity may have different views now, but in times to come, when you will see your neighbor growing big, you might regret why you have not picked up that call and asked your doubts? Its not always about the business or time you should think of. One should be ready to learn and implement the new ways to grow fast, with your own signature style. Now, when today’s lawyers are open to marketing and advertising strategies which help them keep their flag high in the market, it is important to reset their minds and give every call due importance.